Diffusion Processes of Eco-Innovations
An Agent-Based Approach
The article discusses product market hindrances for structural change towards an ecologically sustainable economic system. An agent-based model is presented which simulates an economy affected by path dependencies and lock-in effects. A new environmentally friendly product enters this market and tries to break the technological paradigm of a pollutive production technology. Consumers can influence this process of structural change via their consumption decision which depends on an assessment of products by means of spatial, social, economic, and ecological criteria. Simulations show how the model results, namely the speed of adoption and the level of pollution over time, are influenced by heterogeneous and homogeneous consumption preferences.
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